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Submitting your site to the search engines is much like sending out invitations to a special event. If you don't send out invitations no one knows about your event and so they won't know to attend. If you don't submit your site to the search engines, they don't know that it exists, and will never send their robots to spider your site for eventual listing.
If you website has link from a prominent website already listed in the major search engines you don't need to submit. In the course of normal spidering the engines should find your site. If you want to tell the search engines immediately about your website then you can submit. |
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Once your site has been submitted to the search engines their robots visit your site and spider all of the pages for which they find links. The search engines evaluate your pages based on their construction and content in an attempt to determine your pages relevance to all topics and keywords (search terms). This said, your pages should be constructed such that the result of the search engines evaluation - results in high ranking listings - for the topics and keywords (search terms) that you want your website to be found for, when searched by your potential internet visitors.
A few of the factors your website is evaluated for; keywords in title, keywords in inbound links, keywords in the text surrounding your inbound links, keywords in your header text, keywords in your meta description tag, keywords in your meta title tag, keywords in paragraph text, keyword density on web pages, keyword proximity to beginning of page, paragraph, end of page, website's link popularity, website's size, quality of outbound links, theme of outbound links, keywords prominence, website over optimization, keywords placed in the image alt text, internal website link prominence, keywords in related linked websites, page rank from inbound links, website file formats, length of website pages, website reliability (do the pages always serve up? In a timely manner?) and website update frequency. And these are just a few of the the more than 100 factors which the engines evaluate!
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In many ways the search engines are like a democracy. If two website's are identical the website which has more external links pointing at it will rank higher in the search engines.
Search engines view links as a vote of confidence in your site by other sites. If another site is willing to direct traffic to your site, they in affect are saying that your site has content worth a visitors review. |
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Do you click on the sponsored results when you use the search engines? Personally we do not, but some searchers do. Our experience tells us that companies with valid products or services will invest in optimization such that their website will be found in the organic results of the search engines web results!
This doesn't mean that you shouldn't consider PPC as a source for traffic. You will however pay for every searcher who clicks on your add - regardless of whether they eventually do business on your site or not! Allot depends on the cost per click and the eventual conversion ratio of visitors to customers of your site. PPC may be a cost effective way to generate traffic and sales based on the cost per click for your selected keywords.
We can help you determine if PPC is right for your products and website.
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